BEL-AIR ATHLETICS
FEB 2020
The Fresh Prince of Bel-Air was, and remains to this day, a pop culture phenomenon. Drawing tens of millions of viewers per episode in its heyday, fans tuned in around the world to watch the lives of The Fresh Prince himself, Will Smith, and the affluent Banks family in an exclusive community of Los Angeles. For many viewers in the 90s, it was their first time ever seeing an upper-class black family represented on television, while its storylines depicting issues of race, wealth and family still feel as strikingly relevant today as they did 30 years ago. With the launch of Bel-Air Athletics in 2019, Will Smith drew on these themes, not just with the styles that played on 90s nostalgia, but through creating a brand that’s focused on the power of sports communities to support personal growth.
SERVICES:
Branding, Production, Product Design, Graphic Design, Website
WEBSITE:
BEL AIR ATHLETICS
MOLLY BAZ
FEB 2020
Molly Baz is a cook, video host, recipe developer, cookbook author, weenie lover and caesar salad enthusiast with a lifelong love of cooking, eating and teaching other people how to cook. In the fall of 2020, she engaged Ambassador to develop an assortment of consumer products to support the launch of her New York Times Best Selling Cookbook, Cook This Book. She now enjoys a full on brand of cookware, apparel and accessories in Molly Merch.
SERVICES:
Branding, Product Design, Marketing Strategy, Graphic Design, Website Management, Fulfillment, Customer Service.
WEBSITE:
MOLLY BAZ
VIN SCULLY
AUGUST 2021 - PRESENT
After 67 seasons calling games for Major League Baseball’s Los Angeles Dodgers, The Greatest Baseball Broadcaster of all time, retired in 2016. However, in 2020 he launched social media accounts to stay in touch with fans, discuss baseball and share stories of his legendary career. To further the connection with his fan base, we curated an ongoing collection of apparel and accessories celebrating his most memorable calls, biggest games, and historic moments.
SERVICES:
Branding, Product Design, Marketing Strategy, Seeding, Graphic Design, Website Management, Fulfillment, Customer Service.
WEBSITE:
VIN SCULLY
DJ D-Nice
AUGUST 2021 - PRESENT
In the early stages of the COVID-19 pandemic, DJ D-Nice was trying to find ways to connect to people through music. From a laptop in his LA apartment, he opened Instagram Live and began to DJ for a few hundred friends from LA’s entertainment industry. Flash forward to March 22, 2022 some of the biggest names in the world virtually partied in Club Quarantine. Everyone from Quincy Jones, Rihanna, Oprah, Halle Berry, Joe Biden and more popped into the club to groove to the old school vibes where D-Nice became the first user to top 100,000 concurrent viewers on Instagram Live. Through a Website pinned to his IG, the first “I Dance At Club Quarantine” items were launched by Ambassador. Quickly becoming the must-have merch item of the pandemic. The CQ Shop quickly opened sooner after, becoming a home for all products D-Nice and Club Quarantine. Ambassador has continued to manage all CQ products both online and on the road as Club Quarantine Live has toured across the country.
SERVICES:
Branding, Product Design, Marketing Strategy, Graphic Design, Website Management, Tour Merch, Fulfillment, Customer Service.
WEBSITE:
DJ D-Nice
